5 Social Media Trends You Need to Know
August 8, 2019
Whether it is Facebook, Instagram, Snapchat or something less mainstream, you probably have an account on at least one social media platform. Social media enables us to keep in touch with people we care about and stay up-to-date with current events. Marketers use social media as one of their primary tools to communicate with current and potential customers due to its widespread popularity and versatility. It is important to remember that social media trends change frequently, and you will need to know the most current trends in order to keep your marketing effective.
1. Personalized Content
Although I am not officially ranking these trends, this could be the most important. Social media users are looking for content that speaks to them and fits their interests, rather than a corporate-type post. Companies marketing primarily to young adults especially want to focus on this. More than ever before, customers do not want to feel like a number, but a part of the company’s identity.
According to a 2018 study, 400 million users were actively using Instagram stories each day. Because stories can only be viewed for a limited period of time, they motivate the poster to be creative and eye-catching. Stories also feel more personal than a regular post, which is what today’s customers are looking for. Snapchat stories are a great platform for companies to use as well, and like Instagram, marketers must focus on standing out from the pack because they are viewable for such a short time. Facebook has a story feature as well, but only around 9% of major brands post Facebook stories. Marketers are highly encouraged to post stories on Facebook however due to the fact that they can gain an even wider audience than just using Instagram and Snapchat and reach demographics that the other platforms cannot.
3. Video content
Because of their interactive nature, videos make customers feel like they are being spoken to, rather than being forced to read something. When creating a video, marketers should be sure to choose a voice-over that fits the mood of the product. Nobody wants to watch a promotional video about a beach resort and hear a monotonous narrator. Videos allow the customer to learn about the company at their own pace because it is easier to pause a video and come back to it than to remember at what point in the page they stopped reading.
4. Private groups
Private groups, which customers have to request to get into and then be approved for by an administrator, work really well in social marketing. These groups allow the customer to interact with the brand on a deeper level than a blog or video. Customers have the opportunity to discuss the brand and its products with brand representatives and other customers. This also saves the company money and time because the customers would not request to be in the group if they were not interested in the product.
5. Age groups on each platform
The average age of Facebook users in the United States is 40.5 years old. For Instagram, 33.8% of its users are between 25 and 34 years old, followed by 24.2% ages 18-24. And finally, 90% of Snapchat users are between the ages of 13 and 24. In deciding which platforms to utilize, marketers need to determine the primary age of their target audience and the way they want to present their content. It may be best for them to use all three of the main platforms, or they may decide that focusing on just one or two is best for them.
Written by: Anthony Luparello